A journey to better health starts in the gut

75% of consumers globally are interested in food that improves their gut health” – Taste Tomorrow



Scientific research has shown that the path to well-being begins in the gut. It is why Puratos is investing in ingredients and technologies that promote a healthy microbiome, ensuring your products are as health-beneficial as they are tasty.

Through staple foods such as bread, Puratos aims to gradually improve the gut microbiome. Moreover, our innovative technologies can help bakers and producers maximize the benefits of natural ingredients, especially grains. This approach helps you create products that not only taste great but also contribute to better digestive health for your consumers.

What is gut health?

Gut health is all about effective digestion, nutrient absorption, strong immunity, and the absence of gastrointestinal issues. Trillions of microorganisms present in the gut are known as microbiome, and play a crucial role in both physical and mental health1.

The gut microbiome impacts mental health through the gut-brain axis and muscle function via the gut-muscle axis. It has been estimated that about 70%2 of our immunity originates from the gut.

While factors like genetics, stress, medications, and pollution can affect gut health, we have the power to influence it through informed dietary choices. Diets that favor a balanced and diverse gut microbiome contain: fibers, fermented foods, as well as scientifically proven biotics: prebiotics, probiotics, postbiotics3.

Consumer insights

Consumer insights

The topic of gut health is rapidly gaining popularity among consumers and, as a result, gaining traction in the food industry. This link between gut health and overall health is well established in the mind of consumers. According to Taste Tomorrow, around 80% globally recognize the link between gut health and immunity, and mental well-being. 

Related articles on gut health

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The power of fermented food

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The Power of Fiber: Transforming Bakery Products for Better Gut Health

The Power of Fiber: Transforming Bakery Products for Better Gut Health

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Food trends following the gut health boom

Food trends following the gut health boom | Taste Tomorrow

3 out of 4 consumers globally are interested in gut-friendly food products. Explore key insights and emerging products influenced by this rising interest in gut health.