Les consommateurs sont plus en plus attentifs à la qualité de leur alimentation, et la nutrition joue un rôle décisif dans les décisions d’achat. Lorsqu’ils achètent du pain, des pâtisseries, des gâteaux et du chocolat, les consommateurs veulent tout savoir sur les qualités nutritionnelles, le goût et la fraîcheur de ces produits. En tant que chef de file mondial de produits et services innovants dans les secteurs de la boulangerie, de la pâtisserie et du chocolat, Puratos estime que son rôle est de proposer des solutions offrant les meilleures qualités nutritionnelles, sans jamais compromettre le goût.

Health & Well-Being at Puratos

Our Health & Well-Being approach consists of 9 building blocks. While the Health part is backed up by science, the Well-Being part is linked to a consumer perception that these types of food are better for them.

GRAINS & seeds

GRAINS & seeds

We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.

SUGAR reduction

SUGAR reduction

Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content by a minimum of 3%. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.

more FRUITS

more FRUITS

We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.

FAT reduction

FAT reduction

We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.

SALT reduction

SALT reduction

We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.

CLEAN(ER) label

CLEAN(ER) label

More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.

ORGANIC

ORGANIC

To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.

GLUTEN free

GLUTEN free

As an increasing number of people tend to avoid gluten in their diet, Puratos provides, whenever possible, nutritionally balanced gluten-free alternatives without compromising on taste and texture.

PLANT based

PLANT based

We contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.

Nous

Engagements nutritionnels

Amélioration nutritionnelle des produits

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Amélioration nutritionnelle des produits

Chaque fois que nous développons un produit, nous optimisons l’aspect nutritionnel sans compromettre les qualités gustatives.

Recherche

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Recherche

Nous nous engageons à mener et soutenir la recherche aux côtés de la communauté universitaire et scientifique afin de contribuer à l’amélioration de la santé et du bien-être des consommateurs.

Partage de connaissances

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Partage de connaissances

Nous partageons nos connaissances et notre savoir-faire avec nos clients et nous leur fournissons des informations sur les consommateurs ainsi que des informations nutritionnelles.